Innovative colour-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long-lasting colour correction for brilliantly blonde hair.
Blueberries, Purple Sweet Potatoes and Purple Carrotsâ€”packed, lycopene and lutein â€“ much higher than their pale counterparts â€“ are uniquely chosen to deliver both colour-corrective benefits and rich nutritional supplementation.
Awakens & illuminates highlights in platinum and blonde hair types. Helps to eliminate unwanted yellow tones, deeply conditioning hair for improved manageability, elasticity and damage resistance. Restores moisture balance for lasting colour retention
Botanically Derived Ingredients: Blueberries, Purple Sweet Potatoes, and Purple Carrots Deliver colour-corrective benefits and rich nutritional supplementation; supports fibre strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for colour-treated hair
Paraben and Sodium Chloride Free